100 Cutting-Edge Marketing Dissertation Topics for PhD, Masters, and Undergraduate Students: Academic Year 2025–2026

Here are 100 dissertation topics for marketing students, along with appropriate data collection tools and an indication of whether the study is qualitative or quantitative.

1. The Impact of Influencer Marketing on Consumer Purchasing Decisions
   
   Tool: Online Surveys
   
   Study Nature: Quantitative
2. How Customer Reviews Influence Brand Perception in E-Commerce
   
   Tool: Sentiment Analysis of Review Platforms
   
   Study Nature: Quantitative
3. The Effectiveness of Personalized Marketing Campaigns on Customer Retention
   
   Tool: Customer Interviews
   
   Study Nature: Qualitative
4. Analyzing the Role of Social Media Advertising in Building Brand Loyalty
   
   Tool: Social Media Analytics
   
   Study Nature: Quantitative
5. The Rise of Eco-Friendly Products and Its Impact on Consumer Behavior
   
   Tool: Focus Groups
   
   Study Nature: Qualitative
6. How Emotional Branding Affects Consumer Purchasing Behavior
   
   Tool: Online Surveys
   
   Study Nature: Quantitative
7. Exploring the Effectiveness of Retargeting Ads on Online Purchase Decisions
   
   Tool: Click-Through Rate (CTR) Data
   
   Study Nature: Quantitative
8. The Role of Digital Marketing in the Growth of Small Businesses
   
   Tool: In-Depth Interviews with Business Owners
   
   Study Nature: Qualitative
9. A Comparative Analysis of Traditional vs. Digital Marketing in Driving Sales
   
   Tool: Sales Data Analysis
   
   Study Nature: Quantitative
10. How Mobile Marketing Affects Consumer Decision-Making
    
    Tool: Mobile App Usage Data
    
    Study Nature: Quantitative
11. Investigating the Impact of Artificial Intelligence in Customer Service
    
    Tool: Surveys and Customer Satisfaction Scores
    
    Study Nature: Quantitative
12. The Effect of Brand Storytelling on Consumer Engagement in Luxury Brands
    
    Tool: In-Depth Interviews
    
    Study Nature: Qualitative
13. Understanding the Role of Visual Content in Social Media Marketing
    
    Tool: Content Analysis of Social Media Posts
    
    Study Nature: Qualitative
14. How Augmented Reality (AR) Enhances Customer Experience in Retail
    
    Tool: User Experience Surveys
    
    Study Nature: Quantitative
15. The Influence of Corporate Social Responsibility on Consumer Trust
    
    Tool: Online Surveys
    
    Study Nature: Quantitative
16. How Micro-Influencers Impact Niche Market Segments
    
    Tool: Interviews with Influencers and Their Followers
    
    Study Nature: Qualitative
17. The Effectiveness of Video Marketing in Increasing Brand Awareness
    
    Tool: Video Engagement Metrics
    
    Study Nature: Quantitative
18. Exploring Customer Loyalty Programs and Their Impact on Consumer Retention
    
    Tool: Loyalty Program Data
    
    Study Nature: Quantitative
19. The Role of User-Generated Content in Driving Online Sales
    
    Tool: Social Media Analytics
    
    Study Nature: Quantitative
20. The Influence of Pop-Up Stores on Brand Perception
    
    Tool: Interviews with Shoppers
    
    Study Nature: Qualitative
21. How Culture Affects Consumer Behavior in Global Marketing
    
    Tool: Cross-Cultural Surveys
    
    Study Nature: Quantitative
22. The Impact of Personalization on Email Marketing Campaign Success
    
    Tool: Email Open and Click-Through Rates
    
    Study Nature: Quantitative
23. Exploring the Effectiveness of Celebrity Endorsements in Advertising
    
    Tool: Survey on Brand Recall and Purchase Intent
    
    Study Nature: Quantitative
24. How Chatbots Influence Customer Satisfaction in E-Commerce
    
    Tool: Customer Satisfaction Surveys
    
    Study Nature: Quantitative
25. The Effect of Pricing Strategies on Consumer Perception of Value
    
    Tool: Experimentation (Price Adjustments and Sales Data)
    
    Study Nature: Quantitative
26. Investigating the Role of Data Privacy in Shaping Customer Trust
    
    Tool: Surveys and Case Studies
    
    Study Nature: Qualitative
27. The Role of Cause-Related Marketing in Enhancing Brand Image
    
    Tool: Customer Interviews and Social Media Sentiment Analysis
    
    Study Nature: Qualitative
28. How Storytelling in Content Marketing Impacts Consumer Loyalty
    
    Tool: Content Engagement Analytics
    
    Study Nature: Quantitative
29. Exploring the Effect of Gamification on Customer Engagement
    
    Tool: User Experience Surveys
    
    Study Nature: Quantitative
30. How Proximity Marketing Affects Consumer Behavior in Retail
    
    Tool: Retail Store Beacons and Customer Movement Data
    
    Study Nature: Quantitative
31. The Effect of Nostalgia Marketing on Brand Attachment
    
    Tool: Customer Surveys
    
    Study Nature: Quantitative
32. The Role of SEO in Driving Organic Traffic to E-Commerce Websites
    
    Tool: Web Analytics (Google Analytics)
    
    Study Nature: Quantitative
33. How Virtual Influencers Shape Consumer Perceptions of Brands
    
    Tool: Social Media Sentiment Analysis
    
    Study Nature: Qualitative
34. The Impact of Multichannel Marketing on Consumer Buying Behavior
    
    Tool: Surveys and Sales Data Comparison
    
    Study Nature: Quantitative
35. Exploring the Effectiveness of Sustainability Marketing in Fashion Brands
    
    Tool: Interviews and Consumer Surveys
    
    Study Nature: Qualitative
36. How Pop Culture References in Advertising Influence Consumer Behavior
    
    Tool: Focus Groups
    
    Study Nature: Qualitative
37. The Effect of Limited-Time Offers on Consumer Urgency and Sales
    
    Tool: Sales Data Analysis
    
    Study Nature: Quantitative
38. How User Experience (UX) Design Impacts E-Commerce Sales
    
    Tool: A/B Testing of Website Design
    
    Study Nature: Quantitative
39. The Role of Sensory Marketing in Retail Environments
    
    Tool: Observational Studies in Retail Stores
    
    Study Nature: Qualitative
40. How Interactive Ads Impact Consumer Engagement and Brand Recall
    
    Tool: Engagement Metrics (Clicks, Views, Interactions)
    
    Study Nature: Quantitative
41. The Effect of Gamified Loyalty Programs on Customer Retention
    
    Tool: Loyalty Program Data
    
    Study Nature: Quantitative
42. How Word-of-Mouth Influences Consumer Decision-Making in Service Industries
    
    Tool: Customer Interviews and Reviews Analysis
    
    Study Nature: Qualitative
43. Exploring the Role of Diversity in Advertising Campaigns
    
    Tool: Content Analysis and Surveys
    
    Study Nature: Qualitative
44. The Impact of Localized Marketing on Consumer Engagement
    
    Tool: Case Studies and Interviews with Local Businesses
    
    Study Nature: Qualitative
45. How Time-Sensitive Discounts Affect Online Shopping Behavior
    
    Tool: Web Traffic and Sales Data Analysis
    
    Study Nature: Quantitative
46. Investigating the Role of Virtual Reality (VR) in Enhancing Consumer Experience
    
    Tool: Surveys of VR Users
    
    Study Nature: Quantitative
47. How Social Proof Impacts Customer Decisions in E-Commerce
    
    Tool: Conversion Rate Optimization (CRO) Data
    
    Study Nature: Quantitative
48. The Effectiveness of Humor in Advertising Campaigns
    
    Tool: Customer Surveys on Ad Recall and Engagement
    
    Study Nature: Quantitative
49. How Digital Wallets Are Changing Consumer Payment Preferences
    
    Tool: Transaction Data Analysis
    
    Study Nature: Quantitative
50. The Role of Artificial Intelligence in Predicting Consumer Preferences
    
    Tool: Machine Learning Algorithms and User Data Analysis
    
    Study Nature: Quantitative
51. Exploring the Impact of Multisensory Marketing on Brand Loyalty
    
    Tool: In-Store Observations and Customer Surveys
    
    Study Nature: Qualitative
52. How Corporate Rebranding Affects Customer Perception
    
    Tool: Focus Groups
    
    Study Nature: Qualitative
53. The Role of Omnichannel Marketing in Increasing Customer Satisfaction
    
    Tool: Customer Surveys
    
    Study Nature: Quantitative
54. How Data-Driven Marketing Impacts Customer Personalization
    
    Tool: CRM Data Analysis
    
    Study Nature: Quantitative
55. The Effectiveness of Cause Marketing in Creating Emotional Connections with Consumers
    
    Tool: Interviews and Content Analysis
    
    Study Nature: Qualitative
56. How Referral Programs Drive Customer Acquisition
    
    Tool: Referral Program Analytics
    
    Study Nature: Quantitative
57. Exploring the Impact of Negative Publicity on Brand Loyalty
    
    Tool: Case Studies and Interviews
    
    Study Nature: Qualitative
58. The Influence of Gender Representation in Advertisements on Consumer Perceptions
    
    Tool: Content Analysis and Surveys
    
    Study Nature: Qualitative
59. How Digital Coupons Influence Online Shopping Behavior
    
    Tool: Sales and Coupon Redemption Data
    
    Study Nature: Quantitative
60. The Role of Subscription-Based Services in Increasing Customer Retention
    
    Tool: Subscription Data Analysis
    
    Study Nature: Quantitative

61. Exploring the Effectiveness of Shoppable Posts on Instagram for E-Commerce Brands
    
    Tool: Instagram Analytics and Sales Data
    
    Study Nature: Quantitative
62. The Impact of AI-Powered Chatbots on Customer Satisfaction in E-Commerce
    
    Tool: Customer Satisfaction Surveys and Chatbot Interaction Data
    
    Study Nature: Quantitative
63. How Blockchain Technology Can Transform Digital Advertising Transparency
    
    Tool: Expert Interviews and Case Studies
    
    Study Nature: Qualitative
64. The Role of Social Commerce in Changing Consumer Buying Behavior
    
    Tool: Social Media Engagement Metrics
    
    Study Nature: Quantitative
65. The Effectiveness of Interactive Storytelling on Brand Engagement in Digital Campaigns
    
    Tool: Online Surveys and Engagement Metrics
    
    Study Nature: Quantitative
66. Exploring the Impact of Short-Form Video Content (e.g., TikTok, Reels) on Brand Visibility
    
    Tool: Social Media Analytics and Engagement Rates
    
    Study Nature: Quantitative
67. The Influence of User Data Privacy Regulations (e.g., GDPR) on Digital Marketing Strategies
    
    Tool: Interviews with Digital Marketers
    
    Study Nature: Qualitative
68. How Programmatic Advertising Influences Consumer Behavior in Online Shopping
    
    Tool: Programmatic Ad Metrics and User Interaction Data
    
    Study Nature: Quantitative
69. The Role of Interactive Influencer Campaigns on Consumer Trust and Engagement
    
    Tool: Consumer Surveys and Social Media Analytics
    
    Study Nature: Quantitative
70. How Voice Search Optimization (VSO) Is Changing SEO Strategies in Marketing
    
    Tool: Interviews with SEO Experts
    
    Study Nature: Qualitative
71. The Impact of Ephemeral Content (Stories, Snaps) on Customer Engagement
    
    Tool: Social Media Analytics and Engagement Data
    
    Study Nature: Quantitative
72. How Data-Driven Personalization in E-Mail Marketing Increases Conversion Rates
    
    Tool: Email Marketing Metrics (Open and Click-Through Rates)
    
    Study Nature: Quantitative
73. Exploring the Effectiveness of Geofencing in Localized Mobile Marketing Campaigns
    
    Tool: Geofencing Data and Customer Surveys
    
    Study Nature: Quantitative
74. The Role of Augmented Reality (AR) Filters in Enhancing Brand Engagement on Social Media
    
    Tool: Social Media Engagement Data and User Feedback Surveys
    
    Study Nature: Quantitative
75. How Virtual Shopping Experiences Are Transforming Consumer Behavior in Retail
    
    Tool: User Surveys and Virtual Platform Analytics
    
    Study Nature: Quantitative
76. The Influence of 5G Technology on Mobile Marketing Innovations
    
    Tool: Interviews with Industry Experts
    
    Study Nature: Qualitative
77. Exploring the Role of Behavioral Data in Predicting Customer Loyalty in Subscription Models
    
    Tool: Subscription Data Analysis and User Behavior Analytics
    
    Study Nature: Quantitative
78. The Effectiveness of Interactive Polls and Quizzes in Increasing Consumer Engagement on Social Media
    
    Tool: Engagement Metrics and User Feedback
    
    Study Nature: Quantitative
79. How Sustainability Messaging in Digital Ads Impacts Millennial and Gen Z Purchasing Behavior
    
    Tool: Online Surveys and Ad Click-Through Data
    
    Study Nature: Quantitative
80. The Impact of Artificial Intelligence on Predictive Analytics in Customer Relationship Management (CRM)
    
    Tool: CRM Data Analysis and AI Interaction Logs
    
    Study Nature: Quantitative
81. The Role of Emotional AI in Shaping Customer Experiences in E-Commerce
    
    Tool: Customer Emotion Data (via AI) and Surveys
    
    Study Nature: Quantitative
82. How Hyper-Personalization in Mobile Apps Enhances Customer Retention
    
    Tool: App Analytics and Customer Feedback Surveys
    
    Study Nature: Quantitative
83. The Influence of Gamification in Marketing on Customer Engagement and Retention
    
    Tool: Customer Engagement Metrics and Gamification Data
    
    Study Nature: Quantitative
84. How Sustainability Labels on E-Commerce Platforms Affect Consumer Purchase Decisions
    
    Tool: Customer Surveys and Sales Data
    
    Study Nature: Quantitative
85. The Effectiveness of Push Notifications in Mobile Marketing for Increasing Conversion Rates
    
    Tool: Push Notification Metrics and Conversion Data
    
    Study Nature: Quantitative
86. Exploring the Role of Digital Twins in Retail Marketing Strategies
    
    Tool: Interviews with Marketing Experts and Consumer Surveys
    
    Study Nature: Qualitative
87. How Predictive Analytics Can Enhance Customer Targeting in Digital Advertising
    
    Tool: Predictive Data Analysis and User Behavior Data
    
    Study Nature: Quantitative
88. The Impact of Web 3.0 Technologies on Digital Marketing Trends
    
    Tool: Expert Interviews and Case Studies
    
    Study Nature: Qualitative
89. How Biometric Data Is Transforming Personalized Marketing Strategies
    
    Tool: Biometric Data Analysis and Customer Feedback
    
    Study Nature: Quantitative
90. The Role of Immersive Experiences in Building Brand Loyalty in the Metaverse
    
    Tool: Customer Surveys and Virtual Environment Analytics
    
    Study Nature: Quantitative
91. How Visual Search Technology Is Changing E-Commerce Marketing Strategies
    
    Tool: Visual Search Data and User Feedback Surveys
    
    Study Nature: Quantitative
92. The Influence of Shoppable Livestreams on Consumer Purchasing Behavior
    
    Tool: Livestream Engagement Data and Customer Surveys
    
    Study Nature: Quantitative
93. Exploring the Effectiveness of In-App Advertising on Gaming Platforms
    
    Tool: In-App Ad Metrics and Conversion Data
    
    Study Nature: Quantitative
94. The Impact of Zero-Click Searches on SEO and Brand Visibility
    
    Tool: SEO Metrics and Web Traffic Data
    
    Study Nature: Quantitative
95. How Ethical Marketing Practices Influence Consumer Trust in the Digital Age
    
    Tool: Consumer Surveys and Case Studies
    
    Study Nature: Qualitative
96. The Role of Artificial Intelligence in Optimizing Customer Lifetime Value (CLV) Predictions
    
    Tool: Machine Learning Models and Customer Data Analysis
    
    Study Nature: Quantitative
97. How Predictive Content Recommendations Influence Customer Engagement in E-Commerce
    
    Tool: Recommendation Engine Data and Customer Interaction Analytics
    
    Study Nature: Quantitative
98. The Impact of Dark Mode Design on Mobile User Experience and Engagement
    
    Tool: A/B Testing and User Surveys
    
    Study Nature: Quantitative
99. Exploring the Effectiveness of Ephemeral Marketing Campaigns on Snapchat and Instagram
    
    Tool: Social Media Analytics and Consumer Surveys
    
    Study Nature: Quantitative
100. How Real-Time Customer Data Analytics Shapes Personalized Marketing Campaigns
     
     Tool: Real-Time Data Collection Tools (e.g., Google Analytics, CRM Systems)
     
     Study Nature: Quantitative

For more assistance with dissertations, theses, and research proposals, click here to fill out our order form or speak with one of our knowledgeable representatives. At Online Assignment Help, we offer expert guidance to ensure your academic research is structured, compelling, and meets all necessary requirements. Whether you need help choosing a topic, conducting in-depth analysis, or formatting your work to perfection, our team is ready to assist you every step of the way!